The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said, “Take Motrin if you wear your baby in a sling or carrier.” A number of mothers were highly offended and started a firestorm on Twitter and on the blogosphere. The protest erupted and began to garner media coverage. Motrin eventually pulled the ad – then they took down the entire website! In summary, a bunch of very vocal mothers on Twitter and blogs forced Motrin to its knees within 3 days. Motrin apologized... but what are the lessons learned?

See the Motrin ad & read the full article Motrin suffers Web 2.0 headache.

BOOKMARK THIS:

 Digg this   

Del.icio.us 

Facebook