If a geek records a podcast, and no one downloads it, does it make a sound?
Just like the rhetorical “tree in the forest” we do know that podcasts are heard, mostly by nerds and younger enthusiasts, but they are comparably quiet when compared to other social media such as blogs, wikis and social networking.
A recent study by Bridge Ratings has found that only about 1% of the U.S. population listened to podcasts last year. Unfortunately, the real figure is likely much lower as this number comes from a number of interviews conducted with a “podcast panel.”
Want to test the theory yourself? Try asking 100 friends and family if they listen to podcats and I’ll bet, with the exception of 20 and early 30 somethings, the vast majority will never have heard of a podcast.
Read the full article: Podcasting: Is anyone listening?
