Americans really dig social media… but Canadians love it.
Almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).When asked about specific types of interactions, Americans believe:
• A company should have a presence in social media (93%)
• A company should not only be present but also interact with its consumers via social media (85%)
• American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment (56%)
• Companies should use social networks to solve my problems (43%)
See my entire column North Americans demand social media (Web 2.0)
