Social media adoption has accelerated on the corporate intranet, led by blogs, wikis and discussion forums. Despite a low cost of entry—often below $10,000—adopters are not reporting outstanding satisfaction with the investment, especially among the executive ranks, driven by inadequate planning and weak or non-existent business plans.
This data is contained in the results of the Intranet 2.0 Global Survey, which included the participation of 561 organizations of all sizes from across the planet.
Cost of Intranet 2.0
Intranet 2.0 technology is cheap. Of those organizations that have implemented 2.0 tools, almost half have spent $10,000 or less on these tools:
- 46% have spent $10,000 or less
- 35% have spent between $10,000 and $100,000
- 19% have spent $100,000 or more
Satisfaction
Satisfaction levels with Intranet 2.0 tools is low:
- Only 29% of organizations rate the tool functionality as good or very good; 24% rate them as poor or very poor
- Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38%% rate them as poor or very poor
Barriers to implementation
Of those organizations that have not implemented 2.0 tools, lack of a business case, executive support, and IT support are seen as the top barriers:
- 33% of respondents cite lack of executive support as the greatest challenge
- 31% of respondents say lack of IT support is the greatest barrier to implementation
- 30% of respondents cite lack of a business case support as the greatest challenge
Recognizing that during times of economic downturn, organizations are seeking to discover new ways to make the most of their investments, but too many fail to understand the intranet's value and potential to increase business performance, Prescient’s next webinar in its monthly series will focus on developing a business case for internal web initiatives.
Join this free webinar to learn how to motivate executives to resource your intranet or social media initiative.
· Date:
· Location: Free Webinar
See Winning support for your intranet/intranet 2.0 initiative (free webinar)
