When you hear the term “internet marketing“, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler. At its core, internet marketing is about these things: * Understanding the target market to which the product example / Online Pharmacy /cause you are marketing will appeal * Determining exactly how your target market interacts with the internet * Positioning your content on the internet to attract the attention of your target market * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales * Design of offers or incentives to induce the desired actions from your leads